Squidoo is a neat, simple way to get your own web page up and running fast and
at no cost to you. Squidoo call their web pages "lenses" as they each focus on
one subject. Here are some tips for your Squidoo lens building.
1. Keep
your lens visually interesting
Most people find large blocks of text
boring and difficult to read. This is especially so on screen. Break up long
paragraphs into shorter points. Use bullet points to put your ideas across. Use
a picture for each block that allows one - you can get CDs of royalty free
photographs or there are sites online that offer these as well.
2. Use
different modules
Squidoo offers lots of different modules. The basic
ones that near enough everyone uses are text boxes (called text/write modules)
but there are lots of other ways to make your lens look interesting. For
instance, there are widgets such as yellow "sticky" notes which are designed to
look like an on screen Post It note. There are also speech bubbles and other
ideas to break up your text.
3. Make it interactive
People like to
think they're taking part in things. Nothing too complicated of course, but
think about adding a poll to your site. This gives your readers something to
click on and if you phrase your questions right it will also tell you which
direction to write more about in your lens. While you're at it, make sure you
include a guest book as the last item on your lens so that people can type in
their comments about your subject.
4. Include affiliate
links
Because Squidoo likes to think that your lens is the starting point
for people to find out about a topic, it's fine for you to include links to
other pages in your lens. Naturally some of these can be ones that earn you
money in the form of affiliate links. When I include a link, I also make sure
that it opens in a new window by including target="_blank" in the relevant part
of the link. This opens the link in a new browser window and gives you more than
one chanceto get a sale.
5. Link to other sites
These can be your
blog or someone else's site entirely. The idea is to make your page useful to
your readers. Squidoo rewards you in their own internal ranking system for -
amongst other things - the number of times people click away from your lens.
This sounds weird but goes back to the idea that the lens should be the starting
point for finding out about a topic.
6. Join relevant Squidoo
groups
These help with ranking your page both within Squidoo and also
with the search engines. They're extra links to your page so all the usual
search engine optimization rules apply.
7. Promote your Squidoo lens
elsewhere
Write an article about your topic and link to your Squidoo lens
in the author's resource section. Most article sites are cool with this and you
will get extra links to promote your lens when your article is reprinted.
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