Isn't internet advertising a bit of a luxury in today's economic
situation - who needs it?
The most obvious answer is potential customers or clients need to know where they can buy the product or service they need. Internet advertising is good for business and the success of systems like pay-per-click and AdWords prove that people do take notice of it.
But what kinds of business is it good for?
Large multi-national corporations, one-man-bands, small to medium-sized businesses... You name it, internet advertising remains the must-have of the 21st century. And this includes now, in the current financial uncertainty.
It is a fault of business owners, especially those who are an SME, that the first casualty of a recession or struggling national economy, is a marketing budget. This is understandable, as they are often overworked and have limited budgets.
But it really is quite unforgivable, too. While you are not promoting your business, someone with foresight is promoting theirs. It's as simple as that.
The world wide web makes it possible for all companies to showcase themselves to the rest of the world. It is, in many ways, some might argue, a great leveller, where David can meet Goliath.
This is the free-market beauty of the internet - but to achieve really good results, to compete with Goliath, you need to get it right.
Rightly or wrongly, any search in Google will list companies who have paid for the top listings: this is the nature of a competitive market, where Goliath gets to throw his weight around with his money. It's not fair, but presently it's the standard - we all know, money talks.
For smaller companies, even very small ones, SEO (search engine optimisation) and Adwords have the potential to make the remaining search results list in a fairer way - otherwise, how will the small companies ever manage to compete?
Someone who has done their research into their market and appropriate keyword usage could use these two methods to draw more traffic to their website, and make sales.
There is statistical proof everywhere that the ROI for internet advertising can be amazing. If you get it right. Quality traffic - meaning visitors to your website that buy something or give you a call about your services - is what you want, and it's achievable.
Get it wrong and it could be incredibly frustrating and even a waste of money.
For the small business, investing in the expertise of an internet marketing agency, which understands SEO and AdWords and even the minutiae of e-commerce setups, could be wise. They have the know-how to make the process efficient and painless - allowing you to use your time on what you're best at.
The most obvious answer is potential customers or clients need to know where they can buy the product or service they need. Internet advertising is good for business and the success of systems like pay-per-click and AdWords prove that people do take notice of it.
But what kinds of business is it good for?
Large multi-national corporations, one-man-bands, small to medium-sized businesses... You name it, internet advertising remains the must-have of the 21st century. And this includes now, in the current financial uncertainty.
It is a fault of business owners, especially those who are an SME, that the first casualty of a recession or struggling national economy, is a marketing budget. This is understandable, as they are often overworked and have limited budgets.
But it really is quite unforgivable, too. While you are not promoting your business, someone with foresight is promoting theirs. It's as simple as that.
The world wide web makes it possible for all companies to showcase themselves to the rest of the world. It is, in many ways, some might argue, a great leveller, where David can meet Goliath.
This is the free-market beauty of the internet - but to achieve really good results, to compete with Goliath, you need to get it right.
Rightly or wrongly, any search in Google will list companies who have paid for the top listings: this is the nature of a competitive market, where Goliath gets to throw his weight around with his money. It's not fair, but presently it's the standard - we all know, money talks.
For smaller companies, even very small ones, SEO (search engine optimisation) and Adwords have the potential to make the remaining search results list in a fairer way - otherwise, how will the small companies ever manage to compete?
Someone who has done their research into their market and appropriate keyword usage could use these two methods to draw more traffic to their website, and make sales.
There is statistical proof everywhere that the ROI for internet advertising can be amazing. If you get it right. Quality traffic - meaning visitors to your website that buy something or give you a call about your services - is what you want, and it's achievable.
Get it wrong and it could be incredibly frustrating and even a waste of money.
For the small business, investing in the expertise of an internet marketing agency, which understands SEO and AdWords and even the minutiae of e-commerce setups, could be wise. They have the know-how to make the process efficient and painless - allowing you to use your time on what you're best at.
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